Born in Armenia and raised in Russia, Arman Avetikyan is the designer and founder of the brand Froy, a spatiotemporal journey between the academic and multicultural influences that have always accompanied his work. 2014 is a crucial moment for Arman, who moves permanently to Italy and carries on his studies graduating in Knitwear Design at the “Politecnico di Milano”, winning four years later the third edition of “Talents Lineapiù”.

Parallel to his personal project he decided to link his name to well- known brands in the fashion sector, experiences that have helped him to increase skills and awareness.

Today his professional life is divided between the relationship with “Colombo Industrie Tessili”, where he plays the role of “Head of the luxury division” and his own brand Froy, which aims to represent a world where fashion, art, design and music come together to create a club that wants to be out of the box.