It’s the 7th generation of the Locati family: he grew up inside his family’s factory, playing among the artisans’ working stations. This is how he developed his passion for fashion and gained his skills. In 2010, when he was 13, he starred on “Il Sole 24 Ore” newspaper with a dedicated article describing him as the youngest and most promising bag designer. Just two years later, in 2012, he started his own brand “Amato Daniele” and presented his first official collection on the market. Growing up he became more and more involved in the family business and now he’s in charge for the creative direction for both bands (Leu Locati and Amato Daniele). 

In 2019 Amato Daniele was selected by the Italian Camera Nazionale della Moda to be supported as a promising emerging brand and it is listed for the first time ever on the official calendar of the Milano Fashion Week in September to present his SS20 collection. 

On November the 25th, 2020, Leu Locati and Amato Daniele won the prestigious MF Supply Chain Award for Artisanal Excellence during Milano Fashion Global Summit 2020. The award came as a recognition of the incredible artisanal tradition, carried on with passion and dedication. 

With the Amato Daniele Brand, the Leu Locati heritage is safe and enriched by the creativity and the innovations of the young designer who continues to keep up his family’s handcrafting tradition by valorizing it day by day with his work.