Brand ambassador & Storyteller Born in Rome but adopted by Milan, born in 1983. He started working in the industry in 2003, initially in sales. In 2010, he launched the web portal ShoppingMap.it, which over the years has become a reference point for both consumers and industry professionals. Today, through his Instagram profile – with over 60,000 followers – he tells the stories of brands, companies, boutiques, showrooms, and above all, the people who bring the fashion industry to life, in a personal and non-institutional way.